Calling all first-time holiday buyers! Now is the time to score deals on this season’s must-haves.
Not only is Target hosting its Deal Days event right now, but Amazon’s Prime Early Access sale is just days away. And while we’re excited for all the deals Amazon is likely to have on fashion essentials, tech and more, we know parents will be looking for discounts on one main thing: Toys.
So you’ll be happy to know that Shop TODAY has you covered. In fact, you don’t even have to wait until next week to start shopping. We’ve already seen Amazon deals on hot holiday toys from Melissa & Doug, Magic Mixies, Barbie and other top brands.
Whether you’re hoping to get a head start on your holiday shopping or just want to give your little one something special, we’ve rounded up 17 early toy deals worth adding to your cart.
Prime Early Access Sale early toy deals
Parents of LOL Surprise doll fans are going to want to jump on this deal. This popular doll is currently down 72%, bringing her price to just under $9 (her lowest Amazon price ever, according to price tracker Camelcamelcamel)! Runway Diva doll is ready to strut down the catwalk in all of her exciting fashions and accessories, and kids will enjoy unboxing all of her fun surprises and fashions.
Give them their own special (and secret!) space with this pink bubble castle tent, designed to hold your little one and two friends at the same time. Plus, it’s designed for indoor and outdoor play, so they can play fantasy land anywhere.
If you’re a parent, you’ve probably heard of Magic Mixies. The viral sensation, the Magical Misting Cauldron, was one of the hottest toys last year, and the brand has just released an exciting new version of Crystal Ball. Right now, you can get the new toy for 11% off. Pick this one up while you can because we expect this one to go fast.
STEM toys are great because not only do they bring a lot of fun, but they also help kids learn valuable skills in the process. This best-selling Gravity Maze is designed to encourage them to develop logical and spatial reasoning skills while trying out different challenges and putting the pieces together to build successful marble runs.
They can help Barbie get ready for the day with this closet and accessory set, which is currently nearly 30% off. It comes with three outfits, three pairs of shoes, two necklaces and two purses, so they can easily change their look.
Fans of “The Mandalorian” can build two of the series’ characters with this Lego kit. Once they’ve finished putting all 295 pieces together, they’ll have the collectibles to keep in their room and show off to their friends.
This bestselling art tool has over 9,500 five-star ratings – and it’s currently 56% off! They can draw and paint colorful creations on the board in the car, at home or on a plane without you having to worry about them making a mess. Once they’re done, they can just erase it and start all over again.
Kids will get a lesson in electrical circuits with this fun and educational toy! They can create structures and bring them to life with lights, sounds and moving parts using the included Snap Circuits.
These fun surprise toys are already an affordable choice, but right now they’re even more economical. They open to reveal cute, collectible mini versions of items from your child’s favorite food brands, like Lunchables, Kool Aid, Jell-O and Heinz Ketchup. There are even rare metallic and glow-in-the-dark versions they can find, but they won’t know what they have until they open it!
One of The Toy Insider’s top toy picks of the year, this toy will help kids follow directions and learn responsibility as they pretend to clean up messes around the house. It has sounds, interactive features and even gives fun instructions like “Hop while you’re mopping! Now dance left and dance right!”
Who knew playing with rocks could be so much fun? Well, with this toy (which was on Amazon’s Toys We Love list this year), it is. It comes with waterproof paint, 10 rocks, and everything they’ll need to complete this fun arts and crafts project.
This JJ doll is sure to become your little one’s new favorite bedtime companion. It’s designed to be perfectly cuddly and play phrases and sounds (including the “YesYes Bedtime!” nursery rhyme). Don’t miss your chance to grab the bestseller while it’s 37% off!
This kit is perfect for the child who wants to learn more about the wonders of science. This allows them to grow their own varieties of crystals and learn more about them using the included guide. It also comes with a light-up display that they can use to show off their crystals once they’ve grown.
They can take Bluey and his crew on a fun family adventure with this customizable car! It comes with one Bandit figure, but it can hold up to four, so might as well grab it the whole family pack.
There will be epic sleepovers in your child’s future with this karaoke machine. It’s Bluetooth enabled, so they can sing along to all their favorite playlists. It can also play music from CDs, so you can pop in one of your favorite old albums and go for a spin.
Bring all the fun of a pottery painting workshop into your own home with this kit. It includes kid-friendly equipment like a potter’s wheel, sculpting tools, air-drying clay, and acrylic paints to make it easy for them to create pinch pots, figurines, and more.
Help them tap into their rhythmic side with this musical dance mat. According to the brand, the mat is non-slip and easy to fold up and put away after an afternoon of fun. And be sure to click the coupon before adding it to your cart to get an additional 10% off.