Ahead of Black Friday and Cyber ​​Monday sale, Amazon cuts subscription fees for new exporters


Ahead of the annual Black Friday and Cyber ​​Monday (BFCM) sale, Amazon reduced subscription fees for new exporters joining its global sale program for the first three months from $120 to $1.

This applies to exporters joining the Global Selling program between November 7, 2022 and May 6, 2023. Additionally, Amazon has also launched SEND – a logistics solution to simplify international shipping for Indian exporters.

New logistics solution

SEND will provide exporters with access to an end-to-end hassle-free logistics solution at competitive rates. The solution is currently available for exporters on Amazon Global Selling to ship air parcels from India to Amazon fulfillment centers in the United States, with additional shipping destinations and methods to be launched soon.

Bhupen Wakankar, Director of Global Commerce at Amazon India, said: “The BFCM sale marks the start of the global holiday season. Coming just after the festive season in India, it is traditionally a key growth period for our sellers. With more and more people relying on e-commerce for their products around the world, we believe that the BFCM 2022 sales period will help accelerate the export activity of our sellers. We will continue to take steps to expand e-commerce export opportunities to thousands of entrepreneurs across the country as we work towards our goal of enabling $20 billion in cumulative exports from India by 2025.”

Sales events

Indian exporters are expected to launch thousands of new products on Amazon’s global websites for the BFCM sale which begins Thursday, November 24 and ends Monday, November 28. These events like the BFCM sale, Prime Day, etc. have traditionally been periods of high growth for Indian exporters.

Speaking to BusinessLine about the regulatory environment surrounding exporting in India, Wakankar said, “It’s not so much that regulation, but the government recognizes that e-commerce is a slightly different aspect of exporting and the need to focus specifically on this one. In the next foreign trade policy, if e-commerce receives special attention, it will draw a lot of attention to the weak spots that sellers continue to see.

Further, sharing an example of these challenges, he said, in the case of B2B exporters, they have large volumetric shipping. While an e-commerce seller has many small shipments and therefore transaction volumes are high, this increases the number of times sellers interact with customs officials or the amount of paperwork that e-commerce exporters will need to complete.

“These are specific needs of the e-commerce industry, and if the government creates a specific chapter in the upcoming policy, it will help reduce friction, which builds on the digitization platform already in place” , he added.

E-commerce exports biz


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