E-commerce giant Amazon India said more than 9,000 sellers in the northeast have registered with the company and are doing business on its digital platform. To attract more area merchants to its platform, the company waived 50% of seller fees during the ensuing holiday season. Amazon India (Director External Fulfillment) Director Kshitij Jain said the company will continue to invest in empowering sellers to grow their business, reaching out to customers across India and globally using the e-commerce.
“Over 9,000 vendors across the North East region are eagerly awaiting this festive season and will showcase a wide range of authentic products including raw honey, Santipuri Bengal cotton sarees, handmade wicker accessories hand and grass and bamboo items,” he said. As part of the exercise, the company is offering a 50% referral fee waiver for new sellers signing up to Amazon.in from August 28 to October 26 to help them start their digital journey, Jain said.
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These are fees that all sellers pay to sell their products on Amazon India and are a percentage of the total sale price paid by the buyer, he said at a press conference on Tuesday. The fee waiver includes businesses of all sizes, including local shops, traditional weavers and artisans, women entrepreneurs as well as startups and digital entrepreneurs, who help expand the wide selection of products available on Amazon India, Jain said.
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To support artisans and weavers, Amazon has partnered with government bodies such as Tribal Cooperative Marketing Development Federation of India Ltd (TRIFED), North Eastern Handicrafts and Handicrafts Development Corp (NEHHDC), and Manipur Handloom & Handicrafts Development Corp Ltd ( MHHDCL). , we have empowered more than 3.5 lakh artisans and weavers in the region through these initiatives,” the official said.
Jain further said that more than five lakh female entrepreneurs have benefited from the Amazon Saheli program, under which the company has linked up with various government bodies and NGOs. “Last year, Amazon launched the Spotlight Northeast storefront, designed to boost the local economy, create jobs, accelerate financial inclusion, and empower women in the region’s eight states,” he added. .