Amazon chooses Sevenoaks for first checkout-less Fresh store outside London | New

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Amazon has opened its first checkout-less Amazon Fresh store outside of London.

Today Amazon opened a store in Sevenoaks, Kent, powered by its Just Walk Out technology.

To shop in the store, customers use the Amazon app to enter – Prime membership is not required – put away their phone and choose items from the shelves. At the end of their shopping day, they simply walk out and later receive a receipt for their purchases.

The store is the 18th Amazon Fresh store to open in the UK, the first of which opened in Ealing – the e-commerce giant’s first physical retail location outside North America – in March of Last year.

Store openings continued apace, with openings in Hoxton and Southwark earlier this year.

Like other Amazon Fresh stores, the Sevenoaks site offers a wide selection of branded products, as well as the “by Amazon” private label food and Amazon’s “Our Selection” premium grocery line. Hot food is on sale throughout the day, with take-out meals for breakfast, lunch and dinner.

On the Sevenoaks site, customers can also collect items purchased from Amazon.co.uk at the Amazon Hub in-store and return items without needing to box the product or print a shipping label.

“We are delighted to open our new Amazon Fresh store in Sevenoaks, the first store outside of London,” said Matt Birch, Director of Amazon Fresh Stores.

“We’ve heard from customers that they appreciate the seamless shopping experience that Just Walk Out technology provides, as well as the wide choice of food. Customers will also find our dedicated store team ready to assist them with their purchases,” he added.

The Sevenoaks store at 5 Blighs Court – a former Baby Gap store – opened to the public at 7am today and will be open from 7am to 11pm, seven days a week.

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