Amazon.com’s Flexpwr wants to power short-lived TV, film and video ads seen by fans

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Andrew Yang has a modest dream. “Flexpwr wants to power every business that wants to deliver the next generation of consumer shopping experiences,” he said. “That’s how we decided to be the infrastructure and powerhouse of Live Rocket and all the business events it does. I was really surprised it was so successful. I remember when they told me it was going to be the biggest live shopping event ever, and I was very shocked at how powerful the format was.

Here are some statistics that underscore Yang’s optimism: “80% of customers watch live streams from their mobile phones. People are very interested in this new format built around live shopping,” Yang explained. “Almost all the products sold out immediately. It’s much better compared to the traditional type of website and the traditional e-commerce experience.

“The consumer is highly engaged, and people are spending almost 5-7 minutes on site to watch the show, where traditionally it’s been less than 40 seconds spent on a website,” Lori said. “Now they are spending 10 times longer than what is indicated in the results. When I look at why, the first answer is interactivity. Consumers can ask questions and they can spend a long period of time shopping on the website.

“It has exceeded the number of Amazon
AMZN
Prime Day, which is pretty amazing,” Yang said. “The peak hour for Amazon’s live shopping was 7,000 or 9,000 shoppers and Live Rocket’s was 37,000 during the day. The average cart spend was around $135. That’s something very surprising to all of us. Mercado has some very nice stuff. If you look at the product, I’m at the computer and it says there are 84 million seconds of content for v.

“Flexpwr wants to power every business that wants to deliver the next generation of consumer shopping experiences,” said Marty Staff, CEO of Uniqlo.

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