Amazon donates S$100,000 to local nonprofits, Delivering Smiles to children in Singapore


Arc Children’s Centre, SHINE Children and Youth Services and Singapore Children’s Society are among the non-profit organizations that are part of the Amazon x Shop for Good Wishlist Initiative and will receive a cash donation to provide smiles and support underprivileged children in Singapore

SINGAPORE – Media outreach – Nov. 10, 2022 – (NASDAQ: AMZN) – This holiday season, Amazon is stepping up support for underprivileged children in Singapore through local non-profit organizations (NPOs) that are part of the Amazon x Shop for Good Wishlist Initiative. This includes donating a total of SGD 100,000 in cash to NPOs such as Arc Children’s Centre, SHINE Children and Youth Services and Singapore Children’s Society to help vulnerable children and young people in Singapore better learn, play and develop. long-term.

Amazon’s increased support for the local community comes as Singapore aims to create a vibrant philanthropic ecosystem and become a hub in Asia. With the Wish List initiative, Amazon continues to work closely with local nonprofits to understand the changing needs of disadvantaged people in the community and channel resources to uplift and nurture them, especially the children. Additionally, the initiative serves to raise awareness and encourage the public to donate regularly to meaningful causes and provides a platform to donate transparently.

Amazon’s donation, combined with donations from the public through NPO wishlists, will benefit more than 25,000 children in Singapore, aged three to 21, increasing their access to activities, meals and care better and more rewarding medical services, including helping with other needs.

Leo Laforgia, Country Manager, Amazon Singapore, said, “We are honored to be able to support 16 local nonprofits for various causes through our wishlist initiative. As we increase our support for the local community, this year we want to focus on children from disadvantaged families and nurture the next generation of bright and curious Singaporean minds. Our mission to help children in need to do and live better resonates deeply with the causes of NPOs such as Arc Children’s Centre, SHINE Children and Youth Services and Singapore Children’s Society. We hope our support will further fuel their meaningful work with children and encourage more people in Singapore to donate directly through NPO wishlists and help children build a better and brighter future.

Delivering smiles with Singaporeans this festive season

Amazon’s wishlist initiative was launched locally in 2020 to make giving and doing good a part of everyday experiences for people in Singapore, especially during the pandemic. When people shop on for holiday gifts or necessities, they can browse items requested by NPOs on their respective wish listsclick to buy them within their budget and directly support the causes they are most passionate about.

Each NPO’s Wish List is an up-to-date directory of the items their recipients currently need most and functions as a self-service tool, at no cost to NPOs, to inform customers on of what NPOs need and their quantity. Customers who wish to donate can select any item and quantity listed, make payment, and have the items delivered directly to the address specified by the NPOs. This minimizes instances of mismatched item donations to NPOs or the need to physically drop them off, while providing the same wide selection, convenient shopping experience, and great pricing that customers have come to expect from

A total of 16 local NPOs are currently part of the Amazon x Shop for Good Wish List initiative: Arc Children’s Centre, Beyond Social Services, Blessings in a Bag, Children’s Wishing Well, Club Rainbow (Singapore), Engineering Good, Fei Yue, Glyph Community, New Hope Community Services, Singapore Red Cross, SHINE Children and Youth Services, Singapore Children’s Society, The Singapore Association for the Deaf (SADeaf), SOSD, The Food Bank Singapore and Willing Hearts.

In the first half of 2022, participating NPOs received nearly 1,100 items through the wishlist initiative on – including necessities such as baby formula, oscillating fans, purifiers of air, canned food – worth more than SGD 16,800. This sum represents approximately 70% more in value than that of the donations received during the same period last year (between January and June 2021).

Geraldine Lee, Co-Founder and Center Manager, Arc Children’s Center Co Limited, said: “Pandemic or not, every day is filled with crazy fun for these children undergoing cancer treatments and their little brothers and sisters. Your donation through our wishlist will support their holistic development – physical, educational and emotional. Arc is a sanctuary for every child who comes, to rediscover joy.

Lee Seng Meng, Executive Director, SHINE Children and Youth Services, said, “SHINE’s continued achievements and growth are made possible through years of commitment and a relentless vision to better serve the children and young people of Singapore. We are honored and privileged to have the support and trust of our staff, our volunteers, our partners, our funders and our donors in this adventure. We thank each of you for your donations through our wishlist and look forward to your continued support as we shine through the new normal for improving the lives of children, young people and their families. families.

Joyce Teng, Senior Director, Community Engagement and Partnerships, Singapore Children’s Societysaid: “2022 marks a significant milestone for the Singapore Children’s Society as we celebrate our 70e anniversary. As we celebrate seven decades of bringing hope and smiles to those in need, we are also keen to constantly evolve our programs and services to meet the changing needs of children. We are extremely grateful to our corporate donors, like Amazon and their wishlist initiative, who have been on this transformative journey with us.

Customers can join Amazon in its giving season by purchasing an NPO’s wishlist through

Singaporean non-profit organizations interested in learning more about the wishlist initiative can find more information here.

Appendix: List of nonprofits with wishlists that will each receive S$25,000 in cash donations

Arc Children’s Center

Arc Children’s Center is an independent charity day center supporting children with cancer and other life-threatening illnesses and their siblings aged 3-18. Founded in 2011, the center’s vision is to provide a sanctuary for lifelong education, development and bonding among children.

SHINE Child and Youth Services

SHINE Children and Youth Services is a registered charity and member of the National Social Services Board. He has been empowering children, young people and their families in Singapore since 1976 and remains committed to enabling them to maximize their potential. SHINE serves approximately 5,000 students, ages 5 to 21, each year.

Singapore Children’s Society

The Singapore Children’s Society protects and nurtures children and young people of all races and religions. Established in 1952, its services have evolved to meet the changing needs of children. Today, the Children’s Society operates more than 10 service centers across the island, providing services in the following four categories: vulnerable children and young people, children and young people’s services, family services, and research and advocacy. In 2021, the Society helped 19,973 children, youth and families in need.

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About the Amazon x Shop for Good Wishlist Campaign

The Amazon x Shop for Good Wishlist campaign is a joint effort of Amazon Singapore and the National Volunteer & Philanthropy Center (NVPC) to encourage shoppers to donate to non-profit organizations (NPOs) by purchasing items listed on their wish list. Shop for Good is a collaborative initiative by NVPC’s Company of Good that aims to bring together players in the retail and e-commerce space to make good a part of everyday encounters. Check out the full list of NPO wishlists here.

About Amazon in the Community

Amazon is committed to helping more children and young adults, especially those from underrepresented and underserved communities, have the resources and skills they need to build their best future. Amazon is focused on creating long-term, innovative, high-impact programs that leverage Amazon’s unique strengths and culture.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitive focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the world’s most customer-centric company, the world’s best employer, and the world’s safest place to work. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle, and The Climate Pledge are some of the things that Amazon has launched. For more information, visit


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