Amazon Glow is now available to all customers in the United States, transforming the way children connect with distant loved ones


SEATTLE–(BUSINESS WIRE)–, Inc. (NASDAQ: AMZN)—Starting today, Amazon Glow is now available to all customers in the United States, with a growing library of Amazon Kids+ games, activities, and more. visual arts, books and immersive features that add magic to video calls and help build rich family bonds. The Glow experience, powered by Amazon Kids+ activities, combines elements of a play system, a children’s library and an arts and crafts center with video chat and an interactive projected space. The result creates a new way for kids and distant loved ones to have fun enjoying the same content at the same time.

Glow is Amazon’s first device designed specifically for kids from scratch. Originally available through a limited “invitation-only” release, Glow now comes with improved performance, expanded app compatibility with smartphones and tablets, and new games that let siblings in the same house have fun together on the device.

“We know that a majority of parents say it’s hard for their kids to stay engaged in traditional video calling and, let’s be honest, stay in one place,” said Joerg Tewes, CEO of Amazon Glow. “Glow is like a giant virtual playroom brimming with fun, creating a magical experience that captivates children and delights the whole family. Customers have told us that “Glow Time” is happening all the time in their homes as children embrace the new direct access they have to having fun with distant family members. »

A whole new device, a whole new way to connect

Working with experts in children’s products and child development, Amazon designed Glow as a unique device that combines projection, video, and sensing technologies to create an immersive experience and remove the sense of physical distance between children and family members.

During video calls on Glow, kids connect with pre-approved loved ones that parents invite to experience, and see them on a built-in 8-inch HD touchscreen. In turn, Glow’s front camera ensures that those using the free Glow app on a mobile device can see and interact with the little ones in their lives. Using Glow’s large 19.2-inch projected touchscreen, kids play games, read stories, create art, scan physical objects, and simultaneously learn with distant loved ones. With this unique combination of features, Glow Time does what a traditional video call on a mobile device simply cannot.

“For parents who are miles or minutes away from home for work, Glow offers a new way to say hello or goodnight to keep those important relationships strong,” says Tewes. “For grandparents, aunts, uncles and other family members, Glow offers an effective way to bond and strengthen the bonds with the children in their lives between traditional family gatherings.”

More games, more books, more fun to have together

Since releasing in limited early access, Glow has continued to grow its catalog of Amazon Kids+ games, visual arts activities, and books, adding a whole lot more content to enjoy. These updates have added even more fun for kids and adults with Glow.

  • Nearly 100 games and visual arts activities – Thanks to Amazon Kids+, Glow now offers nearly double the number of games and many other visual arts activities since the device launched. Fun includes classic games like Chess, Checkers, and Go Fish, plus new additions like Whac-A-Mole, Chip Drop, Cake Monsters, and Rocket Racers. Ready to get creative? There are also dozens of visual arts activities.
  • thousands of books – From beautifully illustrated picture books to imaginative chapter books and animated story books, reading Amazon Kids+ books on Glow features improving rainbow pointers, word bubbles and page turns reading adventures.
  • New game options – Children can enjoy games and activities when connected on video calls with distant loved ones or sitting side by side using the device with a sibling or parent.
  • Extensive remote device compatibility – Remote family members and friends can download the Glow app on compatible devices they already own, now including Android and iOS smartphones and tablets, as well as the 2021 Fire HD 10 tablets.
  • Improved performance and functionality Since launch, Glow has received updates to improve overall performance and call experience, and the ability to increase or decrease projector brightness to align with various environments.

The fun and excitement of Amazon Kids+ content on Glow is even more memorable when beloved characters join in the fun. Glow brings Disney magic to life with friends like Anna and Elsa from Disney’s Frozen, Woody and Buzz from Disney and Pixar’s Toy Story, and more. Hot Wheels and Barbie fans will love seeing these characters from Mattel. Kids can have fun with SpongeBob SquarePants and go on an adventure with Nickelodeon’s Dora the Explorer. And from Sesame Workshop, Elmo, Zoe and many more of their Sesame Street friends are also on Glow.

“Amazon did it with another amazing product that serves so many purposes. Not only did Amazon Glow strengthen the bond between my daughter and her grandparents who live in another state, but it saved my life when I was traveling for work,” said Xiomara Roman, mother of three. “Glow is the absolutely perfect solution to help my children feel closer to their grandparents, and for me not to miss a moment, little wherever work takes me across the country.”

Explore the benefits of Glow

Glow already helps create meaningful bonds between children and their loved ones, but the opportunities for Glow don’t stop there. Amazon is exploring collaborations with children’s hospitals as well as education experts and organizations focused on autism therapy, to understand additional benefits and use cases for Amazon Glow outside the home .

Price and availability

Glow is available now for $299.99 at,, and, and comes with a mat and mat case, and a one-year subscription to Amazon Kids+ (with new games and activities arriving regularly). Glow comes with a 2-year worry-free guarantee – if it breaks, send it back and we’ll replace it for free. The free Glow companion app is available on compatible smartphones and tablets, so distant loved ones can seamlessly connect and interact with the kids in their lives, on the devices they already own. Glow is also available as a bundle with an Amazon Fire HD 10 tablet for a special price of $379.99.

The physical and virtual world come to life with Glow Bits, a series of learning kits with physical pieces that unlock even more fun. Tangram Bits are also available starting today, sold separately for $29.99, with kids using physical pieces and distant loved ones using digital pieces to solve puzzles together. More Glow Bits will be announced soon.

Amazon Kids+, a content subscription designed just for kids, provides access to thousands of kid-friendly books, movies, TV shows, educational apps and games to enjoy on compatible Glow, Fire, Fire TV, Android, iOS devices and Kindle. Plus, kids can enjoy hundreds of hours of fun with commercial-free radio stations and playlists, and a growing list of premium kids skills available on compatible Echo devices.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitive focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be the world’s most customer-centric company, the world’s best employer, and the world’s safest place to work. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out Technology, Amazon Studios and The Climate Pledge are some of the things launched by Amazon. For more information, visit and follow @AmazonNews.


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