Amazon India ordered to dismantle Pakistan-made Rooh Afza

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Currently, Rooh Afza is manufactured by Hamdard Laboratories, India, Hamdard Laboratories (Waqf) Pakistan and Hamdard Laboratories (WAQF) Bangladesh — Khaula Jamil/Al Jazeera
  • Indians have been consuming Rooh Afza for over 100 years.
  • A seller on Amazon in India is selling Rooh Afza made in Pakistan.
  • Hamdard National Foundation is an Indian beverage manufacturer.

The National Hamdard Foundation, the Indian manufacturer of Rooh Afza, filed a lawsuit stating that the Pakistan-made Rooh Afza was being sold in India through Amazon, after which the Delhi High Court ordered the e-commerce site to remove the listings, reported the Indian Express.

Rooh Afza is a famous drink that Indians have been consuming for over 100 years now. The court found it surprising that its imported version was sold on Amazon, that too without disclosing the details of the manufacturer.

Judge Prathiba M Singh ordered the removal of “infringing ‘Rooh Afza’ product listings” from http://www.amazon.in within 48 hours on Wednesday.

First introduced by Hakim Hafiz Abdul Majeed to Delhi over a century ago, Rooh Afza split after partition when Hakim’s eldest son moved to India and the youngest chose Pakistan.

Currently, the National Hamdard Foundation owns the rights to the drink in India and in Pakistan, Hamdard Laboratories (Waqf) manufactures it.

The National Hamdard Foundation also spotted sellers listing Rooh Afza last year and many have received notices as a result.

Recently, it was discovered that bottles of Rooh Afza sold in India on Amazon were made in Pakistan which is illegal.

The “Visit the Hamdard Store” option provided alongside the products takes the shoppers to the Hamdard Laboratories India webpage. This may confuse people and imply that companies in Pakistan and India are linked in some way.

The court also said Amazon should release the sellers’ names because the e-commerce giant claims to be a middleman.

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