Amazon India sees massive increase in seller participation from Tier 2.3 cities

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Earlier this week, Amazon kicked off the highly anticipated Great Indian Festival, starting with an early access sale for Prime members on Thursday, September 22 and for everyone the following day (12 p.m.).

In just 36 hours, Amazon recorded 1.9x year-over-year Prime listing growth, the biggest jump ever, and also saw 68% consumer growth in Tier 1 cities and 2.

Amazon has done tremendous work over the past 90 days to onboard sellers, small and medium businesses, startups, artisans, and women entrepreneurs. Moreover, he had even reduced the commission fee by 50%. And it paid off for all, as around 10 lakh of unique products were sold and the company saw 1.75x growth in seller registrations during Prime Early Access compared to an average business day.

The company held an innovative Metaworld experiential program in Bangalore on Saturday. It had set up several platforms with virtual reality headsets for consumers to explore the Amazon virtual platform and also play fun games to win prizes.

Apart from providing fun times, another focus of the event was also to engage with customers to learn about their needs and how the company can improve the user experience on its e-commerce platform, said Noor Patel. , vice president of Amazon India.

Some of the new initiatives introduced recently include Amazon Live, where influencers come to the live app and shed light on available products and their use cases. The extra details would help the customers to make an informed decision and with the links provided in the framework, the potential buyers can complete the purchase in less time and easier than before.

Noor Patel, Vice President, Amazon India. DH Photo/KVN Rohit

Patel also highlighted the progress made by new initiatives such as the Karigar program, launched in 2016. Since then, Amazon has welcomed more than 4,500 sellers, including master weavers, cooperatives, artisans, brands and retailers. APEX organizations to sell online. The program must have made a difference in the lives of more than 15 lakh artisans and weavers across India.

Besides NGOs, Amazon has also worked with more than 30 government emporiums and five government agencies to introduce authentic crafts to craft enthusiasts and increase market connectivity. Currently, Karigar showcases more than 2,000 products, including hundreds of unique arts and crafts from across the country.

Additionally, Amazon has signed a Memorandum of Understanding (MoU) with the Silk Mark Organization of India (SMOI). Through this, Amazon has partnered with 4,200 authorized Silk Mark users across the country. In addition, Amazon customers have access to over 3000 Silk Mark products guaranteed to be authentic 100% pure silk such as sarees, garments, salwar kameez sets, scarves, stoles, jackets, shirts, ties and more.


Metaworld virtual platform organized by Amazon for customers. Credit: DH Photo/KVN Rohit

Amazon also offers a special program for women business owners: Amazon Saheli. At present, it has 60 partners such as National Urban Livelihood Mission, Sewa, Read India, with the reach of more than 15 lakh women entrepreneurs, from diverse backgrounds such as housewives, domestic helpers, artisans, etc. .

The Amazon Saheli store is home to thousands of products in categories like clothing, jewelry, groceries, and more.

Here in Karnataka, Amazon has onboarded over 55,000 sellers. Since the Great Indian Festival 2021, more than 8,000 vendors have joined the program, Patel noted.

And, Amazon also hosts Cauvery Handicrafts Emporium – a unit of Karnataka State Handicrafts Development Corporation Ltd. Thanks to this, more than 55,000 artisans in Karnataka will be able to sell their products to millions of customers in India through the Karigar program.

To read | Amazon Great Indian Festival: the best deals on smartphones

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