Amazon releases 8 seller tips for getting the most out of Prime Day

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With just 11 days to go until its big Prime Day shopping event, Amazon released some tips on Friday for sellers to take advantage of the expected surge in traffic. Prime Day 2021 was the biggest two-day period on record for Amazon’s third-party sellers, almost all of which were small and medium-sized businesses, the market said.

In its first advice to sellers, Amazon suggested that sellers use the hashtag #SupportSmallwithAmazon on Instagram, Twitter and Facebook to take advantage of its giveaway which rewards shoppers for shopping with small businesses – if shoppers sign up d first in the contest.

The second tip also compels sellers to take action – this time by creating coupons, which entice shoppers to make a purchase. “If you want to offer a product at a discount, you can create coupons anytime, even the day before Prime Day starts. When your product appears in the shopping results, a green coupon badge will appear indicating the discount. »

Amazon has provided the following instructions for setting up a coupon to take advantage of Prime Day:

  • The reduction is at least 5%
  • Set dates July 12-13
  • Targeting is Prime Exclusive
  • ASIN is first

Tip #3 advises sellers to increase their ad budgets, as extra traffic can result in ads receiving more traffic and clicks than normal (“When you go over budget, your ads stop up to midnight the next day,” Amazon said.)

Tips 4 and 6 also focus on advertising: “Adjust your bids to stay competitive” and “Advertise through non-Amazon channels and earn a bonus”.

In tip #5, Amazon suggested sellers create a “Prime Day version” of their store, which requires approval at least a week before Prime Day. And, he noted:

“When preparing your store for Prime Day, be sure to add a page for the Featured Offers widget. This is a great way to add visibility to products that have promotions, such as offers , Coupons or Subscribe and Save The widget updates automatically, so products only appear in the widget for the duration of the promotion.

Amazon’s 7th tip for sellers was to give Amazon ample time to approve “creation-based shopping experiences” such as stores or A+ content, which require moderation to be published.

The last and eighth tip is ambitious given the time constraints: “Managing your experiments allows you to run A/B tests on your brand’s product detail pages so you can see which version performs better. “

You can read the full article on Amazon — and feel free to share your comments on the most helpful tips, and whether you expect to see a bounce from Amazon Prime Day 2022, which falls on July 12-13 this year.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at EcommerceBytes.com/disclosure/.
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