Amazon: Solution or Contributor to Seller’s Cash Flow Problems?


Cash flow problems are part of the life of small businesses, regardless of their profitability. For online sellers, marketplaces can exacerbate the problem through their payment practices (not immediately releasing sales proceeds to sellers).

So when Amazon announced a webinar on Monday titled “Enabling Growth Through Improved Cash Flow with Payoneer,” two salespeople cast a cynical eye on the company’s practices.

“Join this session to learn how our software partner, Payoneer, can help you solve cash flow blockages to unlock your growth potential with a live Q&A,” Amazon said in the announcement.

“If cash flow issues are such an issue, then Amazon should revert to on-demand fund releases,” a seller responded to the ad.

Another seller replied, “Amazon has no reason to do this unless there is a huge need for an incentive due to a dramatic drop in supply from sellers. They can, however, produce a solution in tandem with an approved service and shift the risk to someone else. Adapt or die.

Amazon did not provide many details about the webinar content, but if you do attend (it takes place at 1 p.m. EST on Thursday, July 21), feel free to share in the comments below if you found it helpful, or share other tips on cash flow management.

Ina Steiner

Ina Steiner
Ina Steiner is the co-founder and editor of EcommerceBytes and has been reporting on e-commerce since 1999. She is a widely cited authority on marketplace selling and is the author of “Turn eBay Data Into Dollars” ( McGraw-Hill 2006). His blog was featured in the book “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (September 2005 – present) and Investigative Journalists and Editors (March 2006 – present). Follow her on Twitter at @ecommercebytes and send topical tips to [email protected] See disclosure at

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