Amazon Studios boss Jennifer Salke admits she censored reviews of ‘The Lord of the Rings: The Rings of Power’ on ‘points of view we wouldn’t support’


Amazon Studios boss Jennifer Salke confirmed what many reviewers suspected Amazon censored reviews the company disagreed with.

NEW YORK, NEW YORK – AUGUST 23: Jennifer Salke, Head of Amazon Studios attends ‘The Lord of the Rings: The Rings of Power’ New York Special Screening at Alice Tully Hall on August 23, 2022 in New York City. (Photo by Dimitrios Kambouris/Getty Images for Prime Video)

In a giant damage control piece in The Hollywood Reporter, Salke confirmed that the giant corporation used all of its power to censor opinions they disagreed with.

She told the outlet that she saw the review: “We all saw it coming, there were no surprises.”

“Having insight into our global audience, we also get insight into the darker sides of how people can manipulate criticism and have other viewpoints that we wouldn’t support,” she revealed. .

Lloyd Owen as Elendil and Maxim Baldry as Isildur in The Lord of the Rings: The Rings of Power

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This confirmation comes following Amazon announcing that they are updating their review system on Prime Video with the premiere of the show’s first episode.

Variety reported that the company has implemented a “new 72-hour deadline for all user reviews posted on Prime Video.”

Not only did they indicate that they were delaying reviews, but they would also assess the authenticity of each review. Adam B. Vary and Jennifer Maas of Variety explained, “Each review is then evaluated to determine if it’s genuine or if it’s a fake created by a bot, troll, or some other race of digital goblin. “

Sue Kroll, Patrick McKay (Showrunner/Executive Producer), Jen Salke, Head of Amazon Studios attend the Mexico City: The Lord Of The Rings: The Rings Of Power Red Carpet Premiere and Screening

Variety then claimed that Prime Video’s system works by pointing to A league apart and the fact that the show had an average of 4.3 stars out of 5, with 80% of users giving it five stars while only 14% gave it one star.

Anyone with any sense of critical thinking would be appalled to write such words. It’s pretty clear that Prime Video favors reviewers who praise their own shows over reviewers.

The Lord of the Rings: The Rings of Power

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Not only can this be inferred by the simple observation that there are 80% 5-star reviews compared to just 14% one-star reviews, but YouTuber Ryan Kinel took a look at Prime Video’s review system for The Rings of Power and observed that they hadn’t allowed reviews of the show to appear on Prime Video before the show had been on the platform for over a week.

He went on to highlight, “Five stars with two approved reviews for Rings of Power. Sounds normal, right? It seems pretty normal with it being #1 in the US right now that it would have two five-star reviews.

“Now, of course, if we scroll down here a bit, we can see that’s way more than two five-star reviews. Right now, I think they’re showing something like 44 reviews, which is still laughable. It’s laughable because these go all the way back to September 2, September 5. There’s thousands and thousands and thousands of critics out there for this thing. But they’re controlling and manipulating this with so much care to try to deal with the backlash to try to limit the damage. It’s so dishonest,” he claimed.

Before it began censoring reviews, Prime Video was also working with YouTube to remove negative comments on the show’s various trailers and promotional videos.

YouTuber Disappeared pointed this out when he reviewed a video titled “Earth needs more elf fans.” He notes that at one point the video had 60,969 views with 506 comments.

Then, when the video has 309,290 views, it only has 287 comments. Disappeared then claims: “If you only do the ratio of views to views and comments to comments, you would expect 2,567 comments and not 287. Which means that if you assume the same speed of commenting over time , they deleted 89% of all comments that someone made.

What do you think of Salke confirming censorship because she and Amazon just don’t agree with the point of view?

NEXT: ‘The Lord of the Rings: The Rings of Power’ Showrunner Accuses Show’s Critics of Being ‘Obviously Bad’


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