Amazon takes on thousands of fake Facebook review groups – RetailWire

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Jul 20, 2022

Amazon.com yesterday filed lawsuits against the administrators of more than 10,000 Facebook groups that it says recruited people to post fake reviews on its site in exchange for money or free products.

The groups were created to find people “willing to post inciting and misleading reviews” on Amazon websites operating in the United States, United Kingdom, Germany, France, Italy, Spain and the United States. Japan.

Amazon plans to use the information it receives through discovery in the lawsuit to identify the companies or individuals engaged in this recruiting effort and remove any fake reviews they link to. The company said this will help find those who are defrauding its customers that it has been unable to detect through its technology, investigators and monitoring processes.

“Our teams stop millions of suspicious reviews before they are ever seen by customers, and this lawsuit goes one step further to uncover perpetrators operating on social media,” said Dharmesh Mehta, Vice President of Services. sales to Amazon partners. statement. “Proactive legal action targeting bad actors is one of the many ways we protect customers by holding bad actors accountable.”

Amazon said groups like those it found on Facebook solicited fake reviews on a wide range of products available for purchase on its platform. Meta removed one such group earlier this year that had over 43,000 members. Amazon said its investigators were able to determine that the group’s administrators managed to hide their activity from Facebook “by obscuring the letters of the problematic phrases.”

The online retail giant said the latest legal action is part of its ongoing efforts to root out fraudsters from its sites around the world. The company said previous lawsuits allowed it to shut down review brokers in the United States and other markets.

Amazon maintains that it is diligent in preventing fake reviews and removing those that pass through its filters. That said, he maintains that the problem goes beyond his platform and is an industry-wide challenge that will require a public/private partnership with other affected companies as well as social media sites and law enforcement. Amazon said it “remains eager to continue to partner with all relevant stakeholders to achieve this common goal.”

DISCUSSION QUESTIONS: Is the public’s perception of the validity of reviews on Amazon’s site affected by the legal actions it takes to find fraudsters? Is Amazon right that the problem of fake reviews is so big that it requires partnerships with other retail platforms, social media sites, and law enforcement?

Braintrust

“Amazon suing counterfeiters is a nice gesture, but I don’t think it will change the needle on consumer perception of Amazon reviews.”

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