With so many fake reviews plaguing online shopping sites these days, confirming the true quality of a product is harder than ever.
Amazon is well aware that fake reviews damage the integrity of its site, with a growing number of shoppers unable to trust the opinions left by others about the products they are considering buying.
The e-commerce giant revealed this week that as part of its ongoing efforts to improve the situation, it is suing two brokers for alleged fake reviews – AppSally and Rebatest – which Amazon claims enable the publication of misleading product reviews. in exchange for cash or free payments. some products.
Amazon alleges the two brokers are “misleading shoppers by having their members try to post fake reviews on stores including Amazon, eBay, Walmart and Etsy,” adding that the purpose of the lawsuit is to shut down the two companies.
“Fake review brokers attempt to profit by misleading unwitting consumers and creating an unfair competitive advantage that harms our selling partners,” Amazon’s Dharmesh Mehta. noted in one release. “We know how valuable trusted reviews are to our customers. That’s why we hold these review scammers accountable. Although we block millions of suspicious reviews from appearing on our store, these lawsuits target the source. »
Amazon said its latest round of legal action follows a thorough investigation into the two review brokers, who together “claim to have over 900,000 members” willing to write what they claim are fake reviews.
The online shopping site said fake review brokers try to evade detection in a variety of ways and explained how it believes the two companies at the center of its lawsuits operate.
Amazon alleged that AppSally “sells fake reviews for as little as $20 and asks bad actors to ship empty boxes to people willing to write fake reviews and provide AppSally with photos to upload with their reviews. The fraudulent scheme run by Rebatest will only pay people who write 5-star reviews after their fake reviews have been approved by the bad actors trying to sell those items.
Amazon says it deploys machine learning technology and human investigators to process fake reviews in an effort to steer them away from its shopping site.
Highlighting the enormity of the task, he said that in 2020 alone he had prevented 200 million suspected fake reviews from appearing on his website, adding that he receives more than 30 million reviews every week. .
Want to know how to spot fake reviews on Amazon? Then check out these helpful tips.