Amazon’s new best-selling charcoal grill is… the Google Pixel Buds Pro?

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Are you preparing a summer barbecue? If you’re heading to Amazon right now, you can pre-order the retailer’s hottest new charcoal grill: the Google Pixel Buds Pro.

Yes, that sentence you just read didn’t make much sense, but Amazon’s search engine thinks it does! The algorithm apparently decided that not only do the new charcoal-colored earbuds count as a “charcoal grill,” they’ve apparently been the top-selling product in that category for over 24 hours now (via Reddit and Mishaal Rahman) without Amazon doing anything.

See for yourself:

One of these things is not like the others.
Screenshot by Sean Hollister/The Verge

“New Release #1 in Charcoal Grills,” reads the badge provided by Amazon.

In general, I wouldn’t read too much about the badges you would see on an Amazon product. Another example, did you know that the “Amazon’s Choice” badge is not a stamp indicating any quality? It is distributed algorithmically to all sorts of products that you think don’t deserve it.

And don’t get me started on Amazon’s user reviews – although there the company clearly knows it has a problem and pursues sweeping enforcement actions every year (like this recent crackdown on fake groups of Facebook review).

Last month, The Wall Street Journal wrote about the deluge of random letter-generating Chinese brands that show up when you search for products. It is interesting to see how many of them also rank in the list of charcoal grills, including legendary brands such as RESVIN, Cecarol, Oilzz, YSSOA and DOIT.

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