Ann Marie Puig presents some of the upcoming marketing trends for ecommerce in 2022


If the digital world has shown us anything, it’s that marketing trends are constantly changing and we need to adapt to them in order to continue to create effective strategies. The COVID-19 pandemic has made it clear that consumer habits, trends and successful marketing strategies change from day to day, and that it is increasingly important to adapt to the digital world. Ann Marie Puig, an entrepreneur and marketing expert from Costa Rica, discusses some of the marketing trends coming to the e-commerce space next year.

The time spent on the Internet has increased and users now spend more than nine hours connected to the Web, about an hour more than two years ago. Among the most used devices are smartphones, with a presence of 98.7%, while the figures are 74.2% for laptops or PCs and 48% for tablets. With this information we can appreciate that the digital world continues to grow, the number of users on the internet, the use of mobile devices and the increase in active users on social media, so we have digital marketing since long time.

Our first consumer impression will always be the most important and the one that will define whether the consumer decides to stay or opt out of our sites. The content we generate for our users must spark their interest and provide them with more of what they are looking for to position us above the competition and be a benchmark for them in the future.

Artificial intelligence (AI) is making its way into the world of instant messaging to provide quality service to any customer anytime. It allows them to manage to meet their needs quickly and efficiently, as well as automate repetitive tasks and focus on other vital functions.

As the number of social media users and their uptime explode even more, it is essential to advertise within them so that we can market our target audience directly into their hands. Social media advertising is now a necessity, not a luxury.

The emergence of new technologies driven by voice commands is happening more and more face to face within the market. An example of this is Amazons Alexa, a device that you can ask for things to and it will give you a response. According to Puig, according to statistics, more than 27% of total searches are done by voice, so it is necessary to adapt to the strategies necessary to be in this map.

Thousands of influencers around the world are gaining new subscribers every day who can be potential consumers of our product or service. A survey conducted by The Influencer Marketing Hub, in collaboration with Viral Nation and NeoReach, shows that 75% of companies that choose to implement influencer marketing have been successful in increasing their revenue, which is why more and more marketing experts join this strategy.

Not only is it enough to advertise on social networks, but it is also worth it to include the sale of our products within our social networks and to take advantage of the three and a half hours that users spend on these platforms daily. .

Advances in technology have allowed consumers to experiment and live new experiences, successfully standing out and differentiating themselves from the competition. Among the augmented reality strategies that can be found are virtual images and 3D objects. If this type of strategy allows the consumer to interact, we can personalize the content and measure the results in real time.

By being part of these platforms like Amazon, Mercado Libre, Linio, eBay, etc., we have managed to show our product to millions of users around the world. Adds Puig, Studies show that Amazon alone, during the year 2020, increased its profits to 386.06 billion dollars, a growth of more than 100 billion dollars in one year, therefore the integration with the one of these platforms is vitally important if we are offering retail products.

It is of the utmost importance to implement user experience (UX) and user interface (UI) focused work to improve user presence within our site and avoid bounce rate as much as possible. . High bounce rate may be experienced on our sites due to poor quality content and poor user experience on our website. Ideally, we leave the work to a website expert who allows us to optimize the design and functionality of our page to avoid these bounces as much as possible, a goal that we will achieve with UX / UI work.

The pandemic has shown the world the advantages of e-commerce which is here to stay thanks to its multiple advantages, one of which is the ease of entering a catalog of our products so that the user can shop from the comfort of their own home. It also offers more confidence and security to the consumer.

The evolution of technology and the increase in the time spent on the Internet force us to bet on new marketing strategies. These are the digital marketing trends of 2022 that would be worth considering implementing into your strategies, increasing your brand value and your sales.

About Ann Marie Puig

Ann Marie Puig has been a Distinguished Consultant, Assistant Controller, Accounting Director, Accounting and Finance Director, and Chief Financial Officer for nearly 20 years. She is bilingual in Spanish and English and is renowned for her accurate, clear and concise case management in monthly closings, accruals, reconciliations, AP, AR and JE, as well as superior human resource skills. She is extremely knowledgeable in today’s technology, e-commerce, and a variety of industries.

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