Benefits for M’sian sellers to do global e-commerce


[This is a sponsored article with Amazon Global Selling.]

Malaysia’s digital transformation is underway and one of the sectors that has seen immense growth in recent years is e-commerce.

From January to September 2021 alone, e-commerce revenues totaled RM801.2 billiona 23.1% year-on-year increase, according to the Department of Statistics Malaysia (DOSM).

A whole new generation of entrepreneurs has risen to recent challenges by starting their own business. At the same time, consumers who were stuck at home began to shop more online (perhaps even up to revenge spending) to make up for the lack of physical purchases.

But domestic e-commerce is just one area of ​​opportunity. Although some sellers who are new to the scene may think cross-border e-commerce is too much of a dream, there are solutions to make it a reality.

This is what our partner for this article, Amazon Global Sales aims to do. The program wants to help more Malaysian sellers get started in the US market, in particular, where e-commerce sales have jumped more than 30% in 2020 alone.

With this in mind, here are the 5 advantages offered by Amazon Global Selling to its sellers.

1. Easily reach a global customer base with Fulfillment by Amazon (FBA)

Amazon has a physical presence in 21 countries and more than 185 fulfillment centers worldwide, which means you don’t need your own physical store to reach its base of more than 300 million active customer accounts, including more than 200 Prime members worldwide. Prime members are loyal customers who regularly shop online at Amazon.

Sellers can always worry about navigating local customs and providing customer service in the local language, so that’s where Fulfillment by Amazon (FBA) enters.

Essentially, it gives sellers access to Amazon’s extensive logistics network. With FBA, businesses send products to store fulfillment centers, which fully handle receiving, packaging, shipping, customer service, and returns when a customer makes a purchase.

This helps salespeople provide consistent and reliable customer service regardless of distance or time zone differences.

Additionally, with a global presence, sellers can take advantage of peak periods elsewhere when faced with a seasonal sales disruption in their own country.

2. Launch your global e-commerce journey with a RM5,000 grant

MATRADE launched the eTRADE 2.0 program to help Malaysian SMEs accelerate exports, especially cross-border e-commerce.

The program subsidy covers merchants who onboard Amazon and includes registration or subscription fees, photography services, and shipping costs to overseas warehouses such as FBA.

To qualify for the program, you must be a first-time subscriber to eTRADE and your business must have been in operation for at least six months.

There are other eligibility requirements that you can review hereand if you meet them you can apply here.

3. Choose a plan based on your business growth stage

Starting any new business has inherent risks and Amazon Global Selling has flexible packages to adapt to your company, whatever its phase:

The Individual plan is recommended for sellers who are testing their product’s traction on Amazon for the first time.

Meanwhile, the professional plan has been tailor-made to improve a business’s traction, especially since sellers can get one-on-one account management assistance from account managers.

To add, they can access more inventory tools which can help them upload batch files and manage orders through feeds and reports.
Professional plan users can also customize shipping rates and times for their products. Last but not least, the plan is one of the eligibility criteria for the Featured offerwhich amplifies the visibility of a brand on the platform.

An example of the featured offer

4. Find help in a community of fellow Malaysian sellers

Selling from your bedroom starts out as a romantic idea, but it can end up being a lonely journey if you don’t know where to look for support.

This is why there are various local initiatives led by Amazon that are available to Malaysian sellers, such as the Facebook group Amazon Seller Community Southeast Asia.

Sellers are encouraged to ask questions and share tips in the group so they grow and learn from each other. In line with this, there is also the Amazon Seller Ambassador Program which organizes meetings, workshops, conferences, etc.

You can watch the testimony of Malaysian Ambassador Wong Kia Chik (KC) in a webinar here. KC started his Amazon sales journey in 2013 from his home in Penang and has a wealth of experience to share.

With a thriving community, sellers on Amazon don’t have to navigate the entrepreneurial journey alone.

5. Improve your skills in global e-commerce with a wealth of free resources

They have training events for days on Amazon, many of which focus on Malaysian sellers.

For example, there was a joint webinar with MATRADE, Axis Group, Aramex and WorldFirst covering the eTRADE 2.0 program and its efforts to increase cross-border e-commerce opportunities.

The 2-hour webinar features insights from groups like Axis Group who shared what it takes for products to go global and how they integrate businesses into global e-commerce markets with case studies from Mak Nyonya and Bmama Maternity .

Then there was another peak which covered more ground and educated users on topics such as succeeding with Amazon, how to improve discoverability, or doing e-commerce.

These resources are free for everyone and are likely required reading for SMBs planning to go global with their product. Sellers who want to stay informed about upcoming webinars can check out this page for timely registrations.

  • If you’re ready to grow your e-commerce business globally, you can sign up for Amazon Global Selling here.
  • Still have questions ? Contact the Amazon Global Selling SEA team here.

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