Did you miss the First Day? Amazon has another huge sale coming up

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For Amazon (AMZN) – Get a free report converts, Prime Day is the equivalent Christmas, Hanukkah and all the other big holidays – many wait all year to buy household items like mattresses and blenders while some even create spreadsheets of what they expect to get to maximize the opportunities of purchase.

The day of deep reduction was established in 2015 to celebrate the 20th anniversary of the e-commerce giant and traditionally takes place in Summer. Last July, Prime Day shoppers bought more 300 million items for a total of $11.9 billion.

2022 was also the year Amazon stopped being a annual tradition and held a second “Prime Early Access Sale” in October. The concept was the same, and two days of sales brought in around $6 billion.

While Black Friday isn’t unique to Amazon, the company is throwing another two-day sale event for the busiest shopping day of the year.

On November 24-25, Amazon will cut prices on everything HP (HPQ) – Get a free report laptops and Hasbro (HAS) – Get a free report peloton toys (PTON) – Get a free report clothing and equipment.

Black Friday may have already started

“Customers will find deep discounts on top brands including YETI, Savage X Fenty with Rihanna, Sweaty Betty, Moroccanoil, Pokémon and Bose,” Amazon said in a statement announcing its Black Friday sales. “Surprise offers deposit every 30 minutes during certain periods of the event among the brands most sought after by customers, such as Samsung (SSNLF) HP, Hasbro, adidas (ADDDF) and Calvin Klein.”

Some deals, including those on Amazon products like the Echo voice assistant and Ring doorbells, have already started. But the bulk of the deals will take place during the 24 hours after Thanksgiving – on both days, a new promotion will drop every 30 minutes so those who tune in will receive an immediate promotion to review.

For decades, Black Friday has been the biggest shopping day of the year – many remember it the jostling inside Best Buy (BBY) – Get a free report taking place every day in malls across the country at the start of the last decade.

But in recent years, the trend has moved away from individual days and towards constant sales and discounts. If someone missed a given sale day, there always seems to be another soon after.

Cyber ​​​​Week”, the period between Thanksgiving and Cyber ​​​​Monday, is expected by Adobe (ADBE) – Get a free report at bring in $34.8 billion in sales this year.

During inflation, more and more buyers are waiting for discounts

“These great shopping days are losing their significance as e-commerce becomes a more ubiquitous everyday activity and consumers see discounts continue throughout the season,” Adobe said in a statement.

But if sale dates are getting less and less important, that doesn’t mean individual shoppers aren’t looking to save money at a time when inflation. Adobe expects online discounts to hit an all-time high of 32% this holiday season, while electronics will average 27% discounts — a big jump from the 8% seen in 2021.

Toys and clothing are expected to receive an average reduction of 22% and 19% respectively. Many retailers are adapting to consumers’ desire for discounts, both lowering prices and creating the illusion that you have to get it now around certain shopping times.

“These moments will provide greater flexibility for consumers who need to manage their budget in new ways this year,” Adobe said.

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