Hisense launches smart TV with built-in Amazon Fire TV


TV maker Hisense was a major Roku TV partner and in recent years has also launched models with Google TV, as well as its own in-house Vidaa platform. Now, Hisense has introduced its first TV using Amazon’s Fire TV as the operating system.

The TV is called U6HF and will be available exclusively on Amazon. It is a 50-inch TV with 4K ULED technology.

The U6HF features Dolby Vision HDR and HDR10/HDR10+, as well as Game Mode Plus and an Alexa voice remote.

“We are committed to delivering industry-leading products that bring the best in entertainment to our customers – and streaming is a critical part of that,” said David Gold, president of Hisense USA, in the announcement. “We are excited to add Fire TV to our lineup of smart TVs to bring a premium home entertainment experience to our customers across the United States”

The 50-inch TV is available for pre-order at $529.99 on Amazon. A larger version, at 58 inches, will be available later, for $599.99.

“Hisense and Fire TV share the same goal of combining the best in hardware and software to deliver high-quality, innovative, and affordable smart TV experiences,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services, in the press release. “As more brands turn to Fire TV, we are committed to delivering a smart TV package that is easy to adopt, efficient to grow, and that delights customers.”

According to The Verge, which cited earlier reports from Protocol, Google has banned its TV partners who use a “forked” version of Android, of which Fire TV is one such version. The fact that Hisense has a Fire TV product may mean that Google has dropped those restrictions, or perhaps Hisense has managed to get some sort of exclusion from Google’s rules.

Hisense announced just a few months ago a new line of TV models equipped with Google TV.

Review Geek recently ranked the best TVs available with the Fire TV operating system, naming the Insignia 65-inch F30 series as the best.

“For most people looking to buy a Fire TV, this 65-inch model from Insignia will be your best bet. It has 4K resolution, a 60Hz refresh rate, and three HDMI 2.1 inputs. refresh might not be the best for gaming, it’ll do in a pinch; and for media streaming, you’ll be set,” the site said of this TV.

It’s followed by Toshiba’s 55-inch Fire TV, which is described as “another great option”, and several other models from Best Buy’s Insignia TV brand.

Stephen Silver, technology editor for The National Interest, is a journalist, essayist and film critic, who also contributes to The Philadelphia Inquirer, Philly Voice, Philadelphia Weekly, the Jewish Telegraphic Agency, Living Life Fearless, Backstage magazine, Broad Street Review and connect today. Co-founder of the Philadelphia Film Critics Circle, Stephen lives in suburban Philadelphia with his wife and two sons. Follow him on Twitter at @StephenSilver.


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