How a ‘Wonder Women’ Party and an Amazon Vet Helped This E-Commerce Startup Raise New Funds – GeekWire

The WMarketplace team, left to right: Colleen Butler, Melissa Bula-McGuinness, Madelyn Scott, Susan Gates, Kate Isler and Carmen Martinez. (Photo by TheWMarketplace)

New funding: LeWMarketplacean e-commerce platform promoting women’s businesses, raised $1.4 million.

The round was led by Erika McKitterick, who worked at Amazon for seven years, most recently as a US third-party account services manager. The role was to help businesses increase their sales in the Amazon store, making McKitterick’s insights valuable for a startup that says it’s eager to take on the e-commerce giant.

“Erika brings a deep understanding of growth opportunities and pain points in a market like ours and will help us grow faster and with fewer speed bumps,” said Susan Gates, co-founder and chief marketing officer of TheWMarketplace, via email. “She has joined our board and has already provided fantastic advice and perspective.”

The funding round was raised via the crowdfunding site Wefunder. Sherri Yukelfounder and CEO of online party supply company Big Dot of Happiness, also invested.

Super woman: Gates and co-founder Kate Isler connected with McKitterick during a “Wonder Women’s Evening” – a series of invitation-only dinners held in several cities around the world to help women network.

This particular dinner took place last year at Quick Penny Spiritsa woman-founded amaro distillery in Seattle.

Statistics : TheWMarketplace has over 500 vendors offering over 4,500 products and services.

The startup’s total funding is $1.9 million.

The backstory: Gates and CEO Isler launched TheWMarketplace in May 2020 in response to the economic devastation caused by COVID-19, which has hit women harder than men. The duo have a background in marketing and technology companies. They present the company as “the economic engine of women”.


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