Indians on Amazon Global Selling will export $20 billion by 2025


Amazon said cumulative exports from Indian exporters under the Amazon Global Selling program are on track to surpass the $5 billion mark. The e-commerce company also unveiled Exports Digest 2022. Encouraged by the program’s rapid growth, Amazon has doubled its export pledge, now enabling $20 billion in cumulative exports from India by 2025. .

The program took about three years to allow the first billion dollars, and the last 2 billion dollars arrived in just 17 months. The program has seen remarkable adoption among businesses of all sizes across the country and has grown to over 1 lakh (100,000) exporters since its launch in 2015.

“We are excited about the remarkable growth that over one million exporters are witnessing through our global sales program. In 2020, Amazon had committed to enabling $10 billion in cumulative exports from India by 2025 using this program,” said Amit Agarwal, SVP India and Emerging Markets, Amazon.

Agarwal said that as Indian micro, small and medium-sized enterprises (MSMEs) discover how e-commerce allows them to easily reach their customers around the world, Amazon is seeing a rapid increase in the number of exporters joining Amazon Global Selling to meet the growing demand for Made in India products across the world.

“We are therefore increasing our commitment to increase India’s exports using e-commerce to $20 billion by 2025,” Agarwal said. “We will continue to work with all key stakeholders to facilitate exports for Indian MSMEs to help them build strong businesses and build global brands from India.”

These exporters showcase millions of “Made in India” products to customers around the world through Amazon’s 18 international websites in countries such as the United States, United Kingdom, United Arab Emirates, Canada, Mexico, Germany, Italy, France, Spain, the Netherlands, Turkey, Brazil and Japan. , Australia and Singapore.

“MSMEs are the backbone of India’s economy, contributing about a third of India’s GDP (gross domestic product) and driving nearly half of the country’s exports,” said the Union Minister of Micro- small and medium enterprises, Narayan Rane,

Rane said enhancing the export potential of Indian MSMEs is a key government priority and efforts are being made to help Indian MSMEs succeed in international markets.

“Amazon’s continued efforts to increase MSME export share are commendable, and their commitment to enable $20 billion in exports by 2025 is very timely,” Rane said. “I want to commend Amazon and all MSMEs for playing an important role in driving export-led growth to help realize the vision of an Aatmanirbhar Bharat.”

The 2022 edition of Amazon’s annual Exports Digest report provides insight into the success and scale of India’s exports through the Amazon Global Selling program. This reflects a significant increase in demand for Indian products in global markets and the growth of Indian exporters selling globally.

Abhijit Kamra, Director – Global Trade at Amazon India, said the government has set an ambitious target of reaching $400 billion in annual merchandise exports. India has surpassed this target, with the country’s merchandise exports hitting a record $418 billion in 2021-22. Kamra said the country is also seeing a similar and bigger boost on the e-commerce side.

“It was a monumental year, last year also for exporters on our platform,” Kamra said. “The absolute momentum is growing very rapidly (in terms of) sellers who are part of exports using e-commerce. We now have a seller community of over 100,000, who use Amazon in their export business.

Kamra said Indian exporters are increasingly seeing e-commerce exports as an opportunity to grow their business. He said apparel, toys and jewelry emerged as the top categories growing 82%, 55% and 47% on Amazon Global Selling in 2021. The home category grew 32% year-on-year. the other. More than 1,000 Indian exporters on Amazon Global Selling crossed 1 crore rupees ($131,000) in sales in 2021.

In 2021, several Indian entrepreneurs and companies, including Indo Tribe (handicrafts), Mou Meraki (leather goods), Aromafume (Ayurvedic products), D’Moksha Homes (home decoration) have become global successful brands, highlighting the popularity of “Made in India” products in international markets.

The main cities from which exporters join Amazon Global Selling in the North are Delhi, Jaipur, Noida, Jodhpur and Amritsar. In the East, these include Kolkata, Patna, Guwahati, Bhubaneswar, Siliguri. In the West, these are Mumbai, Indore, Ahmedabad, Bhopal and Pune. In the South, the main cities from which exporters depart are Bangalore, Chennai, Hyderabad, Coimbatore, Trichy and Madurai.

Recently, Amazon’s main rival, Walmart, the world’s largest retailer, said it is now offering Indian manufacturers and trading companies an opportunity to expand internationally as cross-border sellers on Walmart Marketplace, where they can reach a growing market of over 120 million US consumers. each month. Along with his Indian company Flipkart and cross-border trade company Payoneer Walmart, they presented a detailed roadmap for local sellers with export ambitions at the recent Walmart Global Seller Summit in New Delhi. The roadmap is part of Walmart’s efforts to expand its sourcing in India to $10 billion a year by 2027.


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