JioMart transforms into an e-marketplace to compete with Amazon and Flipkart

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Reliance Retail’s digital commerce platform, JioMart, will transform into an e-marketplace offering multiple brands – from electronics, consumer durables, fashion and lifestyle, beauty, home , cooking and grocery shopping – as she prepares to take on Amazon and Flipkart. festival season sales.

India’s largest retailer has been onboarding third-party sellers in recent months, further increasing its selection in several categories.

Its website and app also offer general merchandise. It had introduced electronics last year, but the assortment was limited.

In a statement announcing its month-long festival sale, the company said, “JioMart is poised to be a one-stop-shop for all of its customers who need shopping this Diwali – trendy food. “

He also said that there will be exclusive offers on consumer durables and electronic gadgets such as laptops, smart watches, smart HDTVs, smartphones, mobile accessories, and will provide additional offers on its own brands such as Reliance Digital and Reliance Trends.

Sandeep Varaganti, CEO of JioMart said, “As one of the largest local multi-channel e-marketplaces, we aim to transform the digital retail ecosystem by empowering local stores, kiranas, micro, small and medium-sized enterprises (SMEs), SMEs, local artisans and growing women entrepreneurs.

He also said, “We are bringing local vendors and artisans into our e-commerce fold. We also expanded categories across all segments and increased storage units more than 80 times over the prior year. Our newest launch, JioMart-WhatsApp Order, has been well received by our customers. We are confident that in the coming festival season, we will be able to strengthen our relationships with sellers and customers through JioMart.

JioMart was rolled out as a platform in 2020 during the pandemic for people to shop and do their daily necessities.

JioMart started its sale this year on September 23 and will continue until October 23. The company also announced its entry into the Fast Moving Consumer Goods (FMCG) category at its Annual General Meeting (AGM) this year.

“The goal of this company (FMCG) is to develop and deliver high quality, affordable products that meet the daily needs of every Indian,” said Isha Ambani, director of Reliance Retail Ventures, at its annual general meeting.

She also said, “As part of our commitment to India’s rich culture and heritage, we will soon begin to market quality products produced by tribes and other marginalized communities across India. . This will not only provide these communities with remunerative employment and entrepreneurial opportunities, but will also help to preserve the incredibly rich talents, skills and knowledge base of our traditional Indian artisans, especially women.

Reliance Retail is also bringing its FMCG space private label brands sold in its supermarkets and hypermarkets, Reliance Fresh and Reliance Smart, to general retail. The company had internally set a revenue target of Rs 50,000 crore from FMCG business.

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