La Opinión Hoy’s team of award-winning journalists will cover national and international news, politics, immigration, entertainment and sports for U.S.-based Hispanic audiences
SANTA MONICA, Calif., August 01, 2022–(BUSINESS WIRE)–La Opinión, Spain’s No. 1 daily newspaper, today announced the launch of La Opinion Hoy, a national podcast that brings important news to Spanish-speaking Hispanics living in the United States. The program will air 10-minute episodes, Monday through Friday, to cover domestic, international, political, immigration, entertainment and sports news that is culturally significant to Hispanic communities. La Opinión and La Opinión Hoy are owned by Impremedia, the leading Hispanic news and information company. This is the first major brand announcement for La Opinión since My Code, the digital media platform that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, acquired Impremedia in May 2022.
“Today’s media landscape demands quality content from expert journalists like those at La Opinión who embrace the demand of U.S.-based Hispanic audiences to consume and discuss information relevant to their cultural roots. and in their mother tongue,” said Iván Adaime, CEO of Imprémédia. “The podcast is a daily show that distils essential topics so audiences can easily stay informed about the news most important to their daily lives while providing context for the conversations they have with friends and family.”
The host of La Opinión Hoy is Ricardo López Juárez, editor-in-chief of La Opinión, who has extensive experience in Hispanic news coverage, having worked in publications in Mexico and the United States, and covered the Olympic Games, the FIFA World Cup and a dozen Super Bowls. He is joined by Enrique Hernández Olvera, a pioneering podcaster in Mexico and veteran journalist, and Diana Gutiérrez, a sociologist who has spent the past 14 years on the radio listening to people’s stories and discussing the impact they have. on the others.
“Since the acquisition earlier this year, the teams at My Code and Impremedia have collaborated on ways to better identify conversations that matter to diverse audiences and we’re excited about La Opinión’s evolution into the podcast format to that the brand can grow its service as an incredibly helpful method to connect with Hispanic audiences,” said Ginny Yang, Vice President of Marketing at My Code. “By launching La Opinión Hoy, My Code is able to offer give brands and advertisers a direct channel to Hispanic audiences and provide first-party data to help marketers make informed decisions about how to create meaningful impressions that leverage culturally relevant content.”
The podcast is supported by executive producer Rafael Cores, who leads content teams across all of Impremedia’s digital properties, and a group of collaborators who help prepare stories for the show. They include Jesús García, María José Lavandera, Enlai-li Acevedo, María Ortiz, Araceli Martínez, Jesús del Toro and Clary Castro, all of whom have experience producing content for Impremedia. The podcast is available on Apple Podcasts, Spotify, Podcast Index, Google Podcasts, Amazon Music, Stitcher, iHeartRadio, Overcast, Castbox and other commonly used platforms.
To learn more about La Opinión or to listen to the podcast, visit laopinion.com.
About my code
My Code is a digital media company that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed as a result of the expansion of H Code, a 2x Inc. 5000 ranked company founded in 2015, to demographic groups other than Hispanic consumers. With a diverse team of marketers, salespeople, researchers, and storytellers specializing in an ever-growing selection of cultural and affinity codes, My Code helps businesses of all sizes reach millions of Hispanic, Black, and AAPI consumers. with unparalleled authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creatives to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic origins, My Code is now a strong minority-dominated organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace makes it easy for advertisers to invest in minority-owned and directed publishers, creators and producers. My Code recently acquired leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily and digital media in the United States. , and 50% women in its offices in the United States and Latin America.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220801005114/en/
North 6th Agency for My Code