“National Outlet Shopping Day”: As inflation rises, mall owner creates new sales holiday

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Simon Property Group said the event was for people looking for deep discounts – like an Amazon Prime Day but for retail outlets.

AUSTIN, Texas — During the pandemic, many people have turned to online shopping, but sometimes that can be predictable and expected.

As consumers feel the pinch of inflation, the nation’s largest mall owner, Simon Real Estate Groupdesigned a new annual sales event dubbed National Outlet Shopping Day (NOSD), which kicked off on Saturday, June 11.

This campaign aims to increase efforts to increase in-person shopping – like an Amazon Prime Day but for retail outlets. It will take place at the real estate owner’s 90 premium outlets and Mills-branded properties across the United States.

“Our sales actually exceeded pre-COVID numbers for several of our brands last year and we’ve seen that consistently throughout this year as well,” said Monica Esparza, Chief Marketing Officer at Round Rock. Premium Outlets.

San Marcos Premium Outlets and Round Rock Premium Outlets celebrate the launch of NOSD this weekend with on-site activities and an opportunity for shoppers to win a shopping gift worth up to $20,000.

For buyers interested in participating, here are the steps to follow:

  1. Visit San Marcos Premium Outlets or Round Rock Premium Outlets
  2. Snap a photo of yourself or your purchases at an interactive selfie station on the property

Display and tag your local Premium Outlet or Mill store and #NOSDGiveaway #Sweepstakes

“The traffic has been fantastic and I think shoppers are just ready to get out of the house, grab their friends and family and come in and out to shop in person,” Esparza said.

Retail outlets like Target have seen their inventory swell as backlogs roll in, as cash-strapped consumers walk away from pandemic-era spending such as sweatpants and gear Office.

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