Pixalate Introduces Patented Next Generation IPv6 Ad Fraud Protection API Technology


Pixelatethe world’s leading compliance, privacy and fraud protection analytics platform for connected television (CTV) and mobile advertising, today announced the next generation of its Ad Trust and Safety API Suite to help customers in today’s ever-changing media and device landscape. This includes an industry-first, patented IPv6-IPv4 discovery technology that has become necessary with the growing adoption of 5G and IPv6, with IPv6 becoming prevalent in all areas, especially on mobile and CTV devices, and click tracking and click fraud detection capabilities.

Patented IPv4 and IPv6 compatibility and mapping

Pixalate was recently granted a US patent for inventing mechanisms to correlate and decipher IPv4 and IPv6 information for each impression. This innovation, called Systems and methods for detecting the IPv4 address and the IPv6 address of a purported end user device on a networkenables Pixalate to create threat intelligence at IPv6 and IPv4 levels while providing enhanced coverage to customers.

This capability is important due to the growing adoption of IPv6 within residential and wireless ISPs. Devices running on 5G networks already use IPv6 addresses. Six of the eight largest mobile and residential ISPs whose traffic Pixalate sees have achieved IPv6-capable rates of over 90%. These adoption figures indicate that IPv6 is the wave of the future and that adoption of the technology is crucial for the continued security of mobile and CTV devices.

Tracking and measuring clicks

Pixalate’s unique technology supports click tracking and Invalid Traffic (IVT) measurement related to clicks. Pixalate’s Fraud API now covers IVT-related clicks to provide accurate detection of the likelihood of IVT in commercial traffic. Please see our blog post for more information on Pixalate’s Click Fraud solution.

Increased Connected Television (CTV) Coverage

While Roku continues to lead, according to the latest Pixalate in CTV Trends, Samsung, LG and other devices are also gaining popularity. Pixalate’s Fraud API technology provides coverage for a wide variety of CTV devices, extending beyond Roku and Apple TV to devices such as Samsung, LG, Amazon Fire TV and others. With continued growth and focus on CTV inventory, this level of device coverage is essential to combat IVT on CTV devices.

For more information on all the features described above, please visit the Pixalate blog.


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