Quick-witted online sellers see sales of royal memorabilia soar


A view of LulaandGray’s wooden Queen Elizabeth tokens on display in Macclesfield, Britain, in this undated image. Courtesy of Laura Sheldon/Handout via REUTERS

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LONDON, Sept 12 (Reuters) – Laura Sheldon, 36, co-owner of shop LulaandGray on Etsy.com, has had a busy weekend, filling dozens of orders for Queen Elizabeth II memorabilia since her death on Thursday.

Sheldon, whose store ships from Macclesfield, England, designed a small wooden token that has Elizabeth’s crown engraved on it along with her name and the dates “1926 – 2022”. The handmade token costs 3.90 pounds ($4.56) and comes with a Union Jack postcard with facts about the Queen.

“I actually designed them on Thursday night and listed them then,” Sheldon said. “We had a single order for almost 180 units on Sunday which will be distributed to all nursing homes in the UK, and we’ve had 40 individual orders on Etsy and Amazon for them since Friday,” Sheldon said.

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“The Queen’s passing is an important moment in history, and we’ve created these little keepsakes to put in our children’s keepsake boxes when they grow up.”

Other royal souvenirs are also selling fast, with mourners and fans on Amazon, eBay and Etsy buying everything from T-shirts and mugs to wooden plaques.

Britain’s longest-serving monarch celebrated the 70th anniversary of her accession in February, with nationwide celebrations in June. Read more

On Monday, the three best-selling items on Amazon.co.uk over the previous 24 hours were two wooden wall hangings featuring the late Queen’s face and a Platinum Jubilee mug for 9.90 pounds ($11.56).

The 10th most popular book on the website was a 9.99 pound hardcover copy of the children’s book “Queen Elizabeth: A Platinum Jubilee Celebration”, while No. 12 was “Queen of Our Times: The Life of Elizabeth II” by Robert Hardman.


The number one item newly released in Amazon’s Home & Kitchen department was a Union Jack-themed Queen Elizabeth II memorial flag for £5.89, made by a Chinese supplier called Shinfengzhou.

“We’ll see people wanting to have these souvenirs,” said Linda Ellett, head of consumer markets, retail and entertainment at KPMG. “With pressure on people’s budgets, what we’re seeing is the idea of ​​being able to spend on smaller treats because they can’t buy big things like cars and houses…I think it will be an occasion that people will want to remember.”

In Windsor, where the Queen has spent much of her time in recent years, souvenir seller Muthucumarasamy Kesavan also reported buoyant trade.

“It’s not just about business or money, but people want to wear something with the Queen on it,” he said.

Kesavan, who moved to Britain from Sri Lanka in 1986, has run his small shop next to the castle gates since 2011. He said King Charles memorabilia would take “a few months” to hit the shelves due import difficulties.

“We’re trying but still haven’t found anything…bringing things in from outside isn’t easy,” he said.

Meanwhile, some people are selling memorabilia related to the new king online. Suppliers were quick to post ads on eBay for “God Save the King” banners, printed portraits, commemorative mugs and other items.

A copy of ‘Highgrove: Portrait of an Estate’ of King Charles, signed by the author, stood at 221 pounds on eBay.com, five days from going on sale. The listing notes the “historical and monetary value of this item”.

The same seller also listed a “hand-signed Christmas card from 2002 featuring a picture of the King with Princes William and Harry”, which is currently bid for £160.

Amazon and eBay declined to comment. ($1 = 0.8561 pounds)

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Reporting by Richa Naidu; Additional reporting by Fedja Grulovic and Hanna Rantala; Editing by Matt Scuffham and Alison Williams

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