The business community informed of the potential of the Amazon platform

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Islamabad Chamber of Commerce and Industry (ICCI) in collaboration with Trade Development Authority of Pakistan (TDAP) organized a training session on Amazon.

The secession brought together a large number of trading community members, Adil Mukhtar, Deputy Director, TDAP, gave a detailed presentation on Amazon seller registration procedure, product screening and account management.

Ms. Urva Hassan from TDAP gave a presentation on payment procedures and Amir Khan gave a presentation on logistics.

Attendees were briefed on how to create an account on Amazon, its documentary requirements, writing product features to get to the top rank when searching on Amazon, and Amazon’s criteria for suspension or cancellation. account cancellation due to supply of defective products to consumers.

Addressing the session, Muhammad Shakeel Munir, President of ICCI, said that Amazon provides a wider market for sellers and buyers and they should capitalize on this e-commerce platform to get better business growth.

He said the global e-commerce market is expected to exceed $5 trillion in 2022 while online retail sales are expected to surpass $6 trillion in 2023 and stressed that the Pakistani business community should try to capture a better market share in this growing market to boost trade and exports.

He said Pakistan’s e-commerce market is expected to surpass $7 billion in 2022 and $9 billion by 2025, showing that Pakistan is emerging as a promising market for online businesses.

He said the Covid-19 pandemic has created many new opportunities for e-commerce growth as offline businesses suffered losses and online businesses experienced better growth during the pandemic. He stressed that merchants should not compromise on product quality when selling online to maintain consumer confidence.

He urged the government to further expand ICT infrastructure across the country and ensure uninterrupted power supply as e-commerce and online businesses could not thrive in an environment of frequent power cuts.

Jamshaid Akhtar Sheikh, Senior Vice President, Islamabad Chamber of Commerce and Industry, thanked TDAP for organizing a training session at ICCI for the benefit of the business community and said that the ICCI would continue to collaborate with the TDAP to organize more programs on export promotion and other topics for the education of the business community.


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