Finally, Prime Video has received a much-needed overhaul.
Starting Monday and rolling out globally this summer, Amazon Prime members will experience a completely revamped user experience through connected living room devices (i.e. Apple TV, Fire TV) as well as the app Android, with changes to iOS and Web “to follow”. ”
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Amazon hopes the new user interface, which consists of several major upgrades, “will make it easier for customers to find the content they love,” starting with a simplified menu navigation. The vertical sidebar, which should look familiar to anyone with a Netflix, Disney+, or HBO Max subscription, consists of six main pages: Search, Home, Store, Live TV, Free with Ads, and My Stuff. The To find The page promises a streamlined search experience giving you the option to “search for a specific title”, “explore different genres and collections” or “filter results by genre or 4K UHD”.
Additionally, new sub-browse options will allow users to navigate by content or type of offer: House page – which now has a proper “Continuing Watching” row and a Top 10 carousel – customers can switch between movies, TV shows and sports. Sports will open to a new landing page that Amazon describes as “a cinematic experience with dedicated carousels to showcase the leagues and teams you care about.” (This particular upgrade was imperative before the arrival of Thursday night football.)
The Store The page, meanwhile, distinguishes between channels (i.e. subscriptions to third-party streamers, such as AMC+, Paramount+, and Starz) and “rent or buy” (i.e. titles available at an additional cost).
Are you impressed with the Prime Video redesign? Check out the additional screenshots below, then hit the comments with your first impressions of the new user experience.
Launch gallery: What’s new on Netflix in July? More: Disney+, HBO Max, Hulu and more
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