Tinuiti Achieves Newly Created Amazon Ads Advanced Partner Status


Achievement Highlights Tinuiti’s Expertise and Legacy with Amazon Ads

NEW YORK, August 24, 2022 /PRNewswire/ — midnightone of the largest independent performance marketing companies in streaming TV and digital advertising, today announced that it has been awarded Amazon Ads Advanced Partner status, another hallmark of the relationship longstanding and beneficial between Tinuiti and Amazon Ads.

The recently launched Global Recognition Program recognizes partners based on the growth they deliver to their advertising clients and their level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. Specifically, Tinuiti earned Advanced Partner status by demonstrating expertise in both brand building and customer engagement on Amazon.

Obele Brown-Westdirector of solutions at Tinuiti, said: “From becoming an initial member of the Amazon Ads Original Partner Directory in 2018, to beta testing the latest iteration of the Partner Network, Tinuiti has been a long-time and active participant in the thoughtful and collaborative process behind the development of the program.We are incredibly grateful for our ongoing relationship with Amazon Ads and for the opportunity to leverage cutting edge innovation and the kind of cutting edge that is truly affecting change and making shake things up for our client brands.”

With a leadership team comprised of former Amazonians with deep experience, Tinuiti provides end-to-end Amazon strategy capabilities designed to meet all of a brand’s needs on Amazon. Specializing in both day-to-day problem solving and long-term strategy management, Tinuiti strives to get the most out of the relationship for its client partners.

Tinuiti is one of the first agencies to use proprietary advertising technology around the Amazon Ads infrastructure, leveraging the company’s proprietary technology, MobiusX. Designed to help drive online retail sales, MobiusX is one of the oldest and most sophisticated AI-based advertising technologies developed for the Amazon seller and Uis seller and ad consoles on the market today. Built in 2014, Tinuiti has continually grown and evolved this personalized dashboard to help you sell more products, sell them faster, and across all major retail industry networks. In 2021, Tinuiti further strengthened its Amazon capabilities and acquired an agency specializing in Amazon, Ortega Groupto create one of the industry’s most robust full-service programs for Amazon and marketplaces.

Today’s Amazon Ads Advanced Partner status follows a memorable first and second quarter for Tinuiti, including a series of strategic partnership deals that includes being named Global Ads Agency. year and partner of the year from Microsoft, a first for an independent agency. In April, Tinuiti announced a deal with Snap Inc. and in February announced a partnership deal with Reddit to become the platform’s first independent partner agency. Tinuiti’s growing list of partnerships includes the Amazon Ads partner network, as well as Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner. Tinuiti is also the first independent agency in the United States to receive official accreditation from TikTok Marketing.

Since 2017, Tinuiti has grown rapidly, growing sevenfold and welcoming nearly 700 new employees in the last 12 months alone. With a headcount now exceeding 1,100 employees, the agency has seen an unprecedented 59% year-over-year increase and escalation, with an additional 10.2% in 2022. Tinuiti is continue to hire for multiple roles across divisions to keep pace with growth. To learn more about the culture of Tinuiti, please visit https://tinuiti.com/culture/.

About Tinuiti

Tinuiti is the largest independent performance marketing company on Streaming TV and the Triopoly of Google, Meta, Amazon, with over $3 billion in digital media under management and more than 1,200 employees. With industry-leading expertise in search, social media, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media enablement technology – mobius. For more information, visit http://www.tinuiti.com.



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