TVB: viewers prefer to watch Thursday night football on local stations

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NEW YORK—Trade association TVB released viewing data from Nielsen showing that on August 25, when Amazon Prime Video launched its first Thursday Night NFL football game, nearly half of the national audience came from two national markets where the game was broadcast on local television.

The preseason game brought together the San Francisco 49’ers with the Houston Texans and drew 1.04 million live+same day P2+ viewers, nationwide. In the two national markets where the game aired on local television (San Francisco and Houston), the game drew 494,135 total Live+ Same Day P2+ viewers, nearly half (48%) of the broadcast national, TVB reported.

“The power of local television broadcasting and major sports franchises couldn’t be clearer,” said Steve Lanzano, president and CEO of TVB, a nonprofit representing local television stations. “Football fans love their local teams and overwhelmingly choose to watch their games on their hometown TV channels. Only two local TV channels in San Francisco and Houston easily garnered 48% of Amazon’s national viewing, and it’s only the pre-season!”

Data published in Nielsen’s NPOWER and NLTV report for 8/25/22 showed Amazon Prime Video NTI Live + SD P2 + pre-season play totaled 1,035,000 and both local TV stations were streaming 48% of Amazon’s national circulation, with KTVU/San Francisco Thursday Night FB NSI Live+ SD P2+ with 264,355 impressions and KRIV/Houston Texans Pre-season FB NSI Live+ SD P2+ with 229,780 impressions.

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