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Catalina, which offers insights into the buying behavior of virtually every U.S. household through its rich, real-time shopper insights platform, is forming a strategic partnership with Volta Inc. (NYSE: VLTA), a industry leader in electric vehicle (“EV”) charging. network supplying vehicles and commerce.
Volta’s electric vehicle charging stations, equipped with large digital signage screens, are strategically located within walking distance of entrances to retail businesses, grocery stores and popular entertainment venues. These premium locations influence consumers’ shopping lists with eye-catching content presented on a durable medium in the uncluttered environment of the parking lot. Its rapidly growing network currently creates more than 900 million monthly impressions through more than 4,600 digital ad screens in 39 Designated Market Areas (DMAs) in 26 states.
Volta places its electric vehicle charging stations in businesses where millions of qualified consumers spend their time and money, like Walgreens and Ahold Delhaize, both of which are part of Catalina’s extensive retail network, as well as locations like Amazon Fresh, Tanger Outlets and Six Flags. Catalina’s measurement services allow Volta to directly determine incremental store-level sales lift for retailers and brands that run campaigns on its advertising platform. This detailed view of how the Volta Media™ Network increases buyer spend unlocks critical understanding of digital signage’s impact on conversions, providing advertisers with data that informs effective media strategies.
“With a focus on sustainability and its ability to connect with shoppers just steps from the point of purchase, Volta brings a single source of inventory to Catalina’s local media offering and we’ve already started to see customers like Dole lean,” said Tiffany Southwell, vice president of outdoor media at Catalina. “It’s exciting to see Volta embrace the innovative idea of the outdoors as a performance marketing vehicle by leveraging our measurement services to prove the effectiveness of their media.”
“Catalina’s deep understanding of measurement for out-of-home media allows us to prove measurable incremental sales for our customers,” said Brandt Hastings, Acting CEO and Chief Revenue Officer at Volta. “Their ability to quickly measure a campaign against the sales metrics that matter enables clients to think of our media the same way they think of digital advertising and confidently adjust budgets accordingly.”