Walmart matches Target’s back-to-school blitz


Just a day after Target launched an early and expanded back-to-school promotion, Walmart matched its rival’s offer with its own student-related selling campaign.

In a blog post Written by the head of Walmart’s U.S. hardlines business on Thursday (July 7), the retailer presented shoppers with a 6-point checklist and a wide range of products, including traditional school supplies, such as handbags backs and pencils, as well as electronics, apparel, footwear and home furnishings, all with a bias toward value that reflects today’s economic climate.

“I know firsthand that back-to-school shopping should be fun and affordable, and Walmart is here to make sure our customers won’t have to choose between what they want and what they need,” said Julie Barber, senior vice president. President, Hardlines, Walmart US

“Families are focusing on cost-effective ways to stock up sooner than ever,” Barber added. “In fact, parents’ top priorities when shopping this year are to make sure their children are happy with what they buy and [that they’re] be as efficient as possible with their budget,” she added, citing recent independent research to back up her claims.

mix and match

Clearly, back-to-school shopping is one of the biggest annual shopping sprees, and retailers of all persuasions are in fierce competition for a share of the spend.

At this point, Walmart’s new initiative included three major elements that were included in Target’s announcement on Wednesday, namely a basket of popular items priced at $1 or less, a special pitch for students and their needs. dormitory furnishings, as well as a focused effort that meets the needs of teachers.

On that last point, and in response to the growing reality that budget cuts have reduced school district spending on supplies, Walmart has created a special program online class hub which allows teachers to sign up and share a “wish list” of supplies they will need in the fall.

Additionally, the operator of 4,700 brick-and-mortar U.S. retail stores is also aggressively pushing the theme of speed and convenience through its Walmart+ service, as well as an increased portfolio of seasonal products it has. made available for curbside pickup, same-day delivery or free two-day shipping this year.

But still no word on the first day

Even though Walmart provided a quick back-to-school response to Target, it has yet to make a similar announcement or promotion that coincides with next week’s annual Amazon Prime Day event on July 11-12.

It’s an omission that’s not only unprecedented in recent years by the Arkansas-based retail giant, but has also sparked curiosity as to why Walmart might have chosen to let Prime Day pass. at a time when he, and other retailers, are looking to cut inventory as increasingly cash-strapped consumers scour stores and the web for money-saving deals.

Although Walmart didn’t respond to a request for comment regarding its lack of Prime Day promotion this year, it’s clear the brand that touts everyday low prices is still very much in the discount game – but seems having chosen to do so on its own terms, at least as far as direct sales with Amazon are concerned.

At this point, while in previous years Walmart had held a simultaneous sale of Deals for Days alongside Prime Day, this year Walmart’s website is directing bargain-seeking customers to 8 “featured stores” different ones, such as Back to School or Best Sellers, as well as four different savings links, including deals, flash picks, rollbacks, and clearances.

“From supplies and equipment to day one fashions and tech, Walmart is making it more affordable, easy and convenient than ever to shop for everything families need and want this school year,” the latest blog post concluded. retailer.



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